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With a Douban rating of 8.1 and over 10,000 views on both platforms, the hit drama of the year, "The Tang Dynasty's Mysterious Cases: Chang'an," has, since its premiere on November 8th, not only set multiple broadcasting records with its "historically accurate" creative approach and rich Tang Dynasty aesthetic, but also directly boosted the popularity of Tang Dynasty cultural tourism in Xi'an. Yang Xuwen, who plays "Lu Lingfeng" in the series, appeared in Xi'an, triggering a city-wide frenzy of encounters. From historical relics to themed streets, this ancient capital is becoming a "tangible Tang Dynasty" in the hearts of tourists, thanks to the power of this film and television IP.
As a historical detective drama that deeply integrates the landscape of Chang'an into its narrative, the high reputation of "The Tang Dynasty's Mysterious Cases: Chang'an" stems from the investment in costumes, props, and set design. The meticulously restored Tang Dynasty architecture, street scenes, and cultural details have inspired many viewers to want to "travel to Chang'an" after watching the series.
The core scenes in the drama have become a "must-see" list for tourists. The Small Wild Goose Pagoda replicates the serene atmosphere of "Chengfo Temple," and the thirteen-story pagoda and the "Morning Bell of the Wild Goose Pagoda" instantly transport visitors to the moment when Su Wuming and the eminent monk discuss the case; Yongxingfang, based on the former residence of Wei Zheng, recreates the bustling market atmosphere of the "Ghost Market" with its roujiamo (meat sandwiches) and oil-splashed noodles, and shadow puppet versions of "Tang Dynasty Mysterious Cases" characters have become popular intangible cultural heritage souvenirs; the majestic palaces of Danfeng Gate and the ancient foundations of Hanyuan Hall in Daming Palace showcase the magnificent Tang Dynasty atmosphere of "all nations paying tribute," which is even more stunning than in the drama; the golden ginkgo leaves and clear streams by Qujiang Pond recreate the poetic scene of Wuyang and Yingtao's rendezvous; the epitaph of Shangguan Wan'er exhibited in the Shaanxi Archaeological Museum, with its inscription identical to Princess Taiping's eulogy in the drama, allows tourists to experience a "dialogue between history and the plot."
The deep integration of the film and television IP with the cultural tourism industry has further amplified the popularity of the series. The "Tang Dynasty Mysteries: Journey to the West" VR immersive theater in Datang Everbright City has exceeded revenue expectations and become a popular tourist destination. Nearly 100 NPCs roam and interact with visitors all day long in the Chang'an Twelve Hours themed street, allowing tourists to compose poems with "Li Bai," solve cases with "Di Renjie," and experience 16 major storyline quests for an immersive experience. Data shows that audiences aged 25-35 account for over 60% of the show's users. They visit Xi'an with the desire to "experience the same things as in the show," driving up related consumption such as Hanfu (traditional Chinese clothing) rentals, Tang Dynasty-style makeup, and themed photography.
Yang Xuwen, who plays "Lu Lingfeng," appeared in Xi'an.
From the blue bricks and black tiles of the drama to the lingering charm of the prosperous Tang Dynasty in reality, "Tang Dynasty Mysteries: Chang'an" has opened a new dimension for Xi'an's cultural tourism. When film and television plots corroborate historical relics, and when mystery and suspense are deeply integrated with cultural experiences, this ancient capital is inviting global tourists to embark on a "journey through a thousand years," unlocking their own Tang Dynasty story as they explore the city.
