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From February 4th to 5th, the 2025 Xi'an Cultural Tourism Media Trip, themed "A Thousand-Year-Old Capital, Poetic Chang'an," successfully concluded. This event closely followed the deployment of the "Xi'an Municipal Implementation Plan for Building a Tang Poetry Cultural Brand." Over 40 central and provincial mainstream media outlets, online media, and cultural tourism influencers conducted in-depth explorations of key locations. Focusing on the "interplay between poetry and place," the event utilized immersive experiences and multi-dimensional communication to bring ancient Tang poetry out of historical texts and integrate it into the city's fabric, injecting vibrant energy into Xi'an's development as a "City of Tang Poetry," and showcasing the unique blend of ancient and modern cultural charm of the ancient capital of Xi'an.
Tang Poetry-themed sightseeing bus "Chang'an Dream" with NPC Li Bai
Integration of Poetry and Scenery + Scholar Interpretation: Immersive Experience Awakens the Vitality of Tang Poetry
During the trip, the nation's first Tang poetry-themed sightseeing bus, "Chang'an Dream," served as a mobile cultural carrier. The bus interior was adorned with numerous Tang poetry elements, creating a rich atmosphere. "Li Bai" and "Yang Guifei" accompanied the participants throughout, narrating the legendary stories of "the Tang Dynasty, Chang'an, and famous figures" through interactive scenarios. At the Datang West Market Museum, the poem "Young men from Wuling in the east of the market" was juxtaposed with Silk Road trade artifacts, vividly recreating the scene of "merchants from all over the world"; in front of the Chenxiang Pavilion in Xingqing Palace Park, blooming peonies and the story of Li Bai composing "Qingping Tune" for Yang Guifei captivated visitors, while a traditional game of "pitching arrows into a vase" recreated the elegant pastime of "drinking and composing poetry"; in the Chang'an Twelve Hours street area, the bustling scenes from "Ancient Chang'an" were recreated in real life, and NPC characters engaged in poetic dialogues, making traditional culture tangible and accessible.
The "integration of poetry and place" activated the poetic imagery and geographical space, reinforcing the sense of cultural presence and historical authenticity. Simultaneously, a diverse communication matrix was established, with central, provincial, and municipal mainstream media outlets broadcasting across all platforms, and influencers on platforms like Douyin and Weibo contributing original content, allowing Xi'an's Tang poetry culture to transcend geographical boundaries and become a vibrant example of global understanding of Chinese culture. Wang Yuanping, Honorary Chairman of the Chang'an Writers Association, provided an on-site interpretation of Anrenfang.
To fully showcase the diverse values of the "City of Tang Poetry," the event specially invited two scholars in the field of poetry to add professional depth to the poetic exploration. Wang Yuanping, Honorary Chairman of the Chang'an Writers Association and initiator of the Chang'an Tang Poetry Tour, provided an on-site interpretation of the bustling market life of Anrenfang during the prosperous Tang Dynasty, making the scenes depicted in the poems more compelling; Wang Zaojuan, Associate Professor at the China Cultural Research Center of Northwest University, who specializes in Tang Dynasty literature, interpreted the royal grandeur of Daming Palace with her profound scholarship, perfectly complementing the lines "The nine heavens open their palace gates, and all nations pay homage to the emperor" with the majestic appearance of Danfeng Gate. The two scholars vividly explained the Chang'an landscape in Tang poetry behind each scene, actively advocating "traveling with Tang poetry," adding cultural warmth to the immersive experience.
In terms of cultural heritage, Tang poetry has transformed from written memory into a participatory cultural practice: the Wang Wei digital immersive exhibition at the Xi'an Museum uses technological means to present the poetic and artistic imagery of "The bright moon shines among the pine trees"; on the cliffs of the Poetry Gorge, thousands of Tang poems are quietly inscribed, allowing cultural heritage to flourish in protection and inheritance.
Qujiang Flying Theater
Industrial Empowerment: "Tang Poetry + Cultural Tourism" Unleashes New Momentum for Integrated Development
In terms of industrial development, the "Tang Poetry + Cultural Tourism" integration model has unleashed powerful development momentum. Song Zequn, Deputy Marketing Manager of Qujiang Flying Theater, introduced that the "Chang'an Light Domain" on the first floor of the theater deeply integrates poetry, calligraphy, and painting with AI technology, allowing visitors to more genuinely experience the vivid imagery of poetry through interactive performances by NPCs such as Li Bai and Hu Ji; the second-floor viewing area uses 17 Tang poems by poets such as Li Bai, Du Fu, and Wang Wei as the creative blueprint, "leading the audience to appreciate the historical heritage and contemporary style of this ancient capital from a flying perspective." Relying on diverse technologies such as 180-degree spherical screen projection, holographic imaging, multi-channel surround sound, and dynamic seats, the theater creates an immersive experience for visitors to travel through ancient and modern Chang'an. In Yongxingfang, the poetic sentiment of "sesame cakes made in the style of Kyoto" blends seamlessly with intangible cultural heritage cuisine, and the folk custom of "smashing bowls while drinking wine" echoes the heroic and poetic spirit of "one should enjoy life to the fullest," making the cultural tourism experience more vibrant and authentic.
In terms of enriching people's lives, Tang poetry is deeply integrated into the city's daily life: poetry recitation games, the construction of "Tang Poetry Districts," and various poetry interaction activities ensure that Tang poetry is no longer just a knowledge point in textbooks, but a cultural gene flowing in the city's bloodstream, continuously arousing citizens' pride in and identification with excellent traditional Chinese culture.
Future Path: Five Major Projects Outline the Development Blueprint of the "City of Tang Poetry"
This media tour showcases the phased achievements of the "City of Tang Poetry" construction and outlines a clear development path. In the future, Xi'an will deepen the implementation of the "Xi'an Municipal Implementation Plan for Building a Tang Poetry Cultural Brand," focusing on 26 tasks across five major projects to promote the deep integration of Tang poetry culture with life, culture, business, and tourism.
In terms of cultural heritage protection, the city will improve the Tang poetry resource database and launch more digital immersive exhibitions; in terms of cultural tourism integration, it will optimize Tang poetry-themed routes and create more interactive cultural tourism scenarios; in terms of industrial innovation, it will deeply explore Tang poetry elements and develop more branded cultural and creative products and intangible cultural heritage cuisine; in terms of international communication, it will use Tang poetry as a medium to facilitate cultural exchanges, allowing Chang'an poetry to engage in dialogue with the world and showcasing the influence of Chinese civilization.
The 2025 Xi'an Cultural Tourism Media Tour connects history and the present, tradition and innovation, with poetry as the link. The event further enhanced Xi'an's "City of Tang Poetry" cultural brand and fully demonstrated the contemporary vitality of excellent traditional Chinese culture. In the future, Xi'an will continue to take poetry as its soul, promoting the "breaking out of the circle" dissemination of Tang poetry through innovative expressions, making it a core driving force for the deep integration of culture and tourism and a vivid testament to cultural confidence, allowing this ancient city to radiate even more brilliant contemporary splendor in the nourishment of poetry.
